Our team has an impressive background in brand licensing

Brand New Day Licensing is an agency founded in 2014 by Yolanda Gonzalez.

Starting to work with the popular Mafalda. BND is one of the most important licensing agencies in Mexico. As of 2021 we work with important brands like Pusheen and continue to work to build presence for illustrators and their brands like Mostropi and Vania Bachur.

Yolanda Gonzalez

Founder & CEO

Yolanda is a determined and hard-working woman. She has worked for important companies like Procter & Gamble, Sara Lee, Cannon and Warner Bros Mexico developing brilliant sales and marketing strategies.

As of today Yolanda has more than 32 years of working in sales, 26 of which have been in the licensing business developing brand strategies and providing the sales force with guide and support.

Yolanda acquired a marketing degree, specializing in product development, at the Universidad Tecnológica in Mexico. Later she obtained a diplomat in Textile Design at the Universidad Iberoamericana.

Eduardo Figueroa

General Manager

Eduardo is analytic, bright and an excellent relationship builder. He has worked for Procter & Gamble, Unilever, Sara Lee, The Walt Disney Company, Cartoon Network and Mattel. He was also Distroller’s CEO, where he tripled the brand’s sales and presence.

As of today Eduardo has more than 32 years of working in sales, 22 of which have been in the licensing business, increasing brand presence and developing brand strategies. He has also leaded PROMARCA (National Association for the Promotion and Licensing of Trademarks) in Mexico from 2016 to 2019.

Eduardo acquired a marketing degree, specializing in trademark licensing, at the Universidad Tecnológica in Mexico.

Rodrigo Carrillo

Licensing Manager

Rodrigo is passionate about licensing ; he has a bachelor’s degree in Marketing from the “Universidad Tecnologica de Mexico”.

He began his career at Brand New Day Licensing 5 years ago as licensing assistant. Now, as the head of licensing, he is in charge of extending the brands presence through licensing covering all product categories in Mexico and Central America.

He loves licensing, managing brands, product development, relationships, negotiating and opening new opportunities for the brands he represents.

Karen Gonzalez

Creative Manager

Karen is dedicated and very creative; she earned a degree in Graphic Design from the Universidad del Valle de México. Her career began at Brand New Day Licensing 3 years ago as a designer, because of her dedication and cleverness she was able to quickly become the lead of the creative department.

Working with the various licencees the agency handles, she helps develop innovative products and designs, sticking to the market necessities and brand values.


Hipólito Taine 245 Piso 3
Col. Chapultepec Morales
Del. Miguel Hidalgo
C.P. 11570 CDMX, México

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