BND welcomes Pocoyo to its licensing portfolio
4TH AUGUST 2026: Pocoyó, the beloved preschool icon returns to Mexico’s licensing scene as part of Brand New Day’s licensing portfolio. Opening a new chapter of renewed and fresh consumer products partnerships, Animaj and BND have joined forces to catalyze the growth of the brand in the region.
Interested in working with Pocoyo? Contact the licensing team
LED BY THE SERIES’ ORIGINAL CREATOR
Guillermo Carmesí, the original creator of Pocoyó, once agains joins the production of the series as writer and director.
INTRODUCING BEA
This new season introduces a new character: Bea, Pocoyo’s adorable little sister! She’s not just cute; she’s cute chaos personified. Bea is a burst of energy and a drama queen, wrapped in layers of absolute cuteness. Fearless and super confident, Bea dives into every adventure with unbounded enthusiasm. Beyond her adorable face, she is passionate about music, aspiring to be an accomplished musician.
About BND
Brand New Day is a leading licensing and brand extension agency with over a decade of experience helping brands to authentically connect with consumers. Headquartered in Mexico City –with a focus on cultural intelligence, brand protection, and long-term brand equity –BND leverages the power of brands across entertainment, design, and lifestyle, creating integrated, insight-driven licensing programs throughout USA, Mexico and LATAM.
